Cole Haan
CLIENT McGregor Industries
PROJECT Booklet and Packaging Design
While I was working at McGregor Socks, they acquired the license for Cole Haan. To introduce the new lines of socks to the employees at Cole Haan stores, we created product knowledge booklets and sent each an enticing sample pair of socks to try for themselves.
The mainline is reflective of their traditional dress and casual styles.
Zerogrand is their sub-brand with an athleisure aesthetic.
Everyone loves a nice pair of socks, and we made sure to send them the squishiest.