Our inspiration came from two of Avling's main values: their deep-rooted connection to their neighbourhood in Leslieville, Toronto, and their commitment to sourcing Ontario-grown ingredients — including plants grown right on their rooftop. To combine the concepts of Ontario-wide agriculture and a neighbourhood-specific focus, we wanted a design that spoke to urban nature today but connected it to generations of appreciation for Ontario's ecology. Visual inspiration came from the Birds of Canada banknotes from the 1980's and 90’s, and vintage illustrations of flora and fauna with intricately detailed paintings combined with the artist's scribbled notes.