Sock Packaging

A regular task at McGregor was to create a fresh take on existing packaging for the licensed brands that would create a fresh look without straying from the brand’s strict guidelines.


Izod

These are some design explorations for Izod triggered by their company-wide brand refresh.

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Tommy Hilfiger

The brand as a hole was pushing the stripe as a stronger design element, and the brand manager at McGregor had the good idea of stepping away from the classic navy to incorporate more white for a lighter feel in the women’s line.

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