While I was working at McGregor Socks, they acquired the license for Cole Haan.
To introduce the new lines to the employees at Cole Haan stores, we created product knowledge booklets and sent a sample pair of socks.
The mainline is reflective of their traditional dress and casual styles.
Zerogrand is their sub-brand with an athleisure aesthetic.
Everyone loves a nice pair of socks, and we made sure to send them the squishiest.