Cole Haan

While I was working at McGregor Socks, they acquired the license for Cole Haan.

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To introduce the new lines to the employees at Cole Haan stores, we created product knowledge booklets and sent a sample pair of socks.

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The mainline is reflective of their traditional dress and casual styles.

Zerogrand is their sub-brand with an athleisure aesthetic.

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Everyone loves a nice pair of socks, and we made sure to send them the squishiest.